Growth Through Purpose: The Cricket Wireless Story: In this session, Keith Schumann, AVP of Marketing at Cricket Wireless, will be sharing the Cricket story and his personal journey being part of a purpose-driven community brand.  Through this discussion, you will learn about three key focus areas that have made Cricket Wireless the fastest-growing prepaid company in the nation for the 4^th year in a row: providing a simple approach, smarter value, and better experiences.  Keith will explore why people who come to Cricket stay with Cricket; share how you CAN earn loyalty serving minority and low-income communities; and how Cricket helps its customers stress less and smile more.