Ms. Flores currently serves as the Chief Social Impact Officer of the USC Credit Union, where she leads strategy and programming on social impact and community development initiatives. She also serves as the CEO of the USC Credit Union Foundation, the non-profit affiliate of the USC Credit Union. Previous to joining the credit union, Rocio served as the Program Administrator for the University of Southern California, Office of Civic Engagement and Economic Partnerships. Ms. Flores has extensive experience in the non-profit, education and government sector, leading community expansion efforts, development and fundraising, strategy and partnerships.

Rocio believes that transformational change comes from a genuine commitment to forging trusting relationships with community and strategic, collaborative and innovative partnerships. She is committed to working together to foster financial inclusion and economic equity in our local communities. Ms.Flores received two bachelor degrees from the University of California Irvine in Psychology and Social Behavior and Criminology Law and Society, as well as her master’s degree in Public Administration from California State University Long Beach. She is currently pursuing her doctoral degree at the USC Rossier School of Education in Organizational Change and Leadership. Rocio resides in El Sereno with her husband and 3 young children.