Credit unions are seeking to demonstrate the credit union difference and grow their impact while also growing their reach and their bottom line. In this session, Dr. Mai Nguyen will draw on insights from human-centered design and community development to explore how credit unions can turn their community connections into a marketplace differentiator and a balance sheet superpower.

By attending this session, attendees will learn:

• How to grow your organization through community partnerships.
• The importance of shifting the focus from individual financial well-being to community economic mobility and wealth-building
• How to focus on the importance of telling data-driven stories and measuring impact.