Decoding Customer Choice in Financial Services
Date & Time
Wednesday, May 10, 2023, 2:15 PM - 3:00 PM

In this session, Jake Foreman, Chief Program Officer at Member Loyalty Group, will share insights about the evolving competitive landscape of financial services and delve into the factors influencing consumers' decision-making in selecting a financial services provider and, more importantly, what drives switching behaviors. You'll gain valuable insights into market share leaders, including competitive strengths and weaknesses influencing loyalty and brand choice – taking into account the new market dynamics introduced by FinTechs.

Session Type
General Session