The business case for member compatibility is clear: when credit unions match member needs with their offerings and operating model, they see greater member loyalty and stronger financial results.

During this interactive workshop, we will explore the three keys to achieving member excellence. We will discuss the tradeoffs required, and how operational transparency has an outsized impact on member experience. Outcomes: learn how to gain clarity around target member segments, understand what's most important from the target member perspective, insight into your relative strengths today.