Devon Powers is an associate professor in the Department of Advertising and Public Relations at Temple University (Philadelphia, PA, USA). Her research explores branding, promotion, and how culture moves through the world. She is the author of On Trend: The Business of Forecasting the Future, Writing the Record: The Village Voice and the Birth of Rock Criticism, and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture. Follow her work on Twitter @devjpow.