There were more new small businesses created in 2021 and 2022 in the U.S. than at any other point in recent history—an explosion in entrepreneurship driven, in part, by a growing number of freelancers, independent workers, and online storefronts. These small businesses and entrepreneurs offer opportunities for credit unions. What do small businesses need from credit unions, and how can credit unions better serve them through innovative partnerships? Join John Janclaes, President of Nymbus CUSO, and Taylor Nelms, Filene’s Senior Director of Market Insights & Advisory Services, as they explore the changing small business market and lay out a new strategy for credit unions to leverage small business relationships to grow members, deposits, revenue, and community impact.