Brian Hamilton is a 28-year financial services veteran working with credit unions, banks, finance companies, and fintech providers. He has managed all facets of consumer lending operations, and has led key initiatives in the development of groundbreaking on-line applications, custom scorecards, and loan origination systems. Brian joined CU Direct in 2017 as the Vice President of Innovation and Insights, where he led research efforts on emerging trends and product innovation. In 2020 Brian accepted the role of President for CU Direct Connect, the business process outsourcing subsidiary of CU Direct. Prior to joining CU Direct, Brian was Vice President of Lending at several of the largest credit unions in the United States, Senior Vice President at California Community Bancshares, and Chief Credit Officer at BlueYield. Brian holds a bachelor’s degree in management and an MBA in Digital Innovation and Information Systems from Pepperdine University.