Bjorn focuses on the development and execution of BCU’s financial well-being strategy to serve its own employees, Company Partners, members, and future members. With over a decade in the personal finance and financial wellness industries, he has a personal passion for helping people improve their financial lives in meaningful ways and then passing down those benefits to future generations to come. He’s an Accredited Financial Counselor® and holds an MBA from the University of St. Thomas as well as a B.A. in Accounting and Finance from Bethel University, located in Minneapolis, MN.