Understanding what will drive success for financial institutions begins with understanding consumer motivations. CO-OP Financial Services, a payments and financial technology provider to credit unions, commissioned the research firm EY to conduct a comprehensive research study of credit union members and prospects to determine their preferred banking behaviors. The research uncovered three rapid market shifts and three urgent calls to action that not just credit unions, but all financial institutions need to be focused on. 

Key Takeaways:

1. Learn the results of a comprehensive study conducted by the market research firm EY, which found that non-traditional sources of financial services (fintechs) are now among the industry’s most trusted brands.
2. The study identified three key market shifts among consumers – change in needs, expectations and interactions.
3. Learn three urgent calls to action that credit unions and banks can take to maintain their positions in the new market environment – and grow.